If you own or manage a business, irrespective of its size, you need a web presence i.e. a website with your own unique URL. This website becomes your identity and becomes the most important channel to communicate with your customers.
A quick word of caution here, merely having a dedicated page for your name will not give you the ROI expected. Most likely, it will get you nowhere. The website must have relevant content or in laymans terms – the stuff that you write on the pages, the titles and the images that you might include have to be original, relevant and meaningful.
In this short blog, we will look at the top 5 things that need to be done to make sure your website gives you the results you expected from it or justify the reason it even exists.
Before we begin; a quick thing or two about website rankings. What is this rank and why is it important?
A rank is how you stack up against other similar businesses, as seen by the search engine algorithm. Naturally, in order to stay ahead of the competition, you should aim to at the top of all the websites. However, being in the top 5 is also an achievement in itself.
From the above points, we can infer that if your website has to give you the expected results, it must be ranked at the top. Website content will play a major role in helping you get this ranking. Let’s see what the top 5 things are:
- Do not copy and paste content from other websites
Copying content from similar business websites is a big no-no – it is also a criminal offense to plagiarize anything already written or penned down. The worst thing, the search engine algorithm is a software computer program and nothing can be hidden from it. It is very easy for the search engine to mark out copied or plagiarized content and punishment for this is pretty heavy. The engine simply throws your website out of the list. That’s it. Game over… your website simply won’t show up in search results.
- Keeping it simple and straight (KISS)
This one is not for the servers or the search engine algorithms. It is for your customers and readers. Writing complex and cryptic sentences often leave readers looking for what they want elsewhere.
- Take care of your grammar
If the content is king, grammar is the emperor – if your web content has grammar issues, it is a big turn off. Though you may be from a different school of thought that says, grammar can be relaxed a bit as long as the message is conveyed. The key is to really understand your customers and do some research on what is acceptable to them. Then, do exactly what would work for the customers. (Remember the customer is also a king J)
- Update some parts frequently
Keep a few sections of your website that get updated with new or fresh content at-least twice each month. Yes, you guessed it right… this could be the newsroom or the favorite candidate – your blogs. All the search engine optimization experts will tell you that search engines love websites that keep updating content on a regular basis.
- Run a digital marketing campaign
With changes in the way people see and consume information, the way to influence them has also changed over the last decades. It is a very good idea to run a digital marketing campaign to promote and publicize your website through various channels. Social media marketing gets you the required buzz and excitement among customers. The hidden benefit is that the search engines also stay interested in your website and improves your ranking.
If you are currently unhappy with your website’s ranking or need to discuss how your website content can be made even better than it is now, you can drop us a mail at email@example.com or leave us a message at http://webcontentcreators.com/contact-2/